Privacy policy
At Zātrā, your privacy matters to us. We respect the trust you place in our brand when you visit our website, place an order, or communicate with us.
This Privacy Policy explains how Zatra Mercantile (hereinafter referred to as "Zātrā", "we", "us", or "our") collects, uses, stores, processes, and shares personal information when you visit or use https\://thezatra.com, purchase our products, or interact with us through our customer support and other communication channels.
This Policy applies to visitors, customers, prospective customers, and other individuals who interact with our Website or services.
By accessing or using our Website, you acknowledge that you have read this Privacy Policy. Where consent is required under applicable law, we will seek your consent through the relevant mechanism.
Please read this Policy carefully to understand our privacy practices and your rights.
Information We Collect
We collect only the personal information reasonably necessary for the purposes described in this Policy, subject to applicable law.
The information we collect may vary depending on how you interact with our Website and services.
1.1 Information You Provide Directly
When you place an order, contact us, subscribe to communications, or otherwise interact with us, we may collect the following information:
Personal and contact information
Name and, where provided, title.
Email address.
Mobile number or telephone number.
Billing address and shipping or delivery address.
Order and transaction information
Products purchased, selected sizes, quantities, order value, and order history.
Order confirmation, dispatch, delivery, cancellation, return, and refund details.
Payment method, payment status, transaction reference, and related information required to process or reconcile a transaction.
For COD orders, we may process the information required to confirm the order, arrange delivery, collect payment through the authorized delivery partner, and manage delivery-related issues.
Customer communications
Information you provide through email, contact forms, WhatsApp, social media, or other customer support channels.
Product enquiries, complaints, feedback, reviews, and requests concerning orders or personal information.
Account information
If account creation or customer accounts are available on our Website, we may collect account-related information such as login details, saved addresses, preferences, and order history.
Please do not send us complete payment card details, passwords, or other sensitive authentication information through email, WhatsApp, or unsecured communication channels.
1.2 Information Collected Automatically
When you visit or use our Website, certain information may be collected automatically through Shopify, our hosting environment, analytics tools, cookies, and similar technologies.
This may include:
Internet Protocol (IP) address.
Browser type, operating system, and device information.
Website pages visited, referring pages, and navigation activity.
Date, time, duration, and frequency of visits.
Interactions with products, shopping carts, checkout pages, and website features.
Approximate location derived from technical information, where available.
We use this information to operate and secure the Website, understand how visitors use our services, identify technical issues, and improve the shopping experience.
1.3 Information Received from Third Parties
We may receive relevant information from third parties involved in providing our services, including:
Payment gateways and financial institutions, such as transaction status and payment confirmation.
Courier and logistics partners, such as delivery status, tracking information, and proof of delivery.
Shopify and other service providers supporting our online store.
Advertising, analytics, and social media platforms, where applicable and subject to their settings and your consent where required.
We use such information for legitimate business purposes, including order fulfilment, customer support, fraud prevention, and compliance with applicable law.
How We Use Your Information
We use personal information for the following purposes, subject to applicable law and any consent required.
2.1 Order Processing and Fulfilment
We use your information to:
Receive, confirm, process, and fulfil orders.
Process payments and verify COD orders.
Arrange packaging, shipping, delivery, and tracking.
Communicate order confirmations, dispatch updates, delivery information, and order-related changes.
Manage cancellations, returns, exchanges, refunds, and customer complaints.
2.2 Customer Service and Communication
We may use your information to respond to enquiries, provide product or sizing assistance, resolve complaints, assist with delivery issues, and communicate information relevant to your purchases.
We may contact you through email, telephone, SMS, WhatsApp, or other communication channels you have provided, subject to applicable law.
2.3 Website Operation and Improvement
We use technical and usage information to:
Maintain and improve the functionality and performance of our Website.
Understand customer preferences and product interests.
Improve navigation, product presentation, checkout, and shopping experience.
Identify errors, diagnose technical issues, and maintain website security.
2.4 Fraud Prevention and Security
We may process relevant information to verify transactions, identify suspicious activity, prevent fraudulent orders, protect customer accounts, and safeguard our business and customers.
Where appropriate, we may share relevant information with payment providers, logistics partners, or competent authorities for fraud prevention, investigation, or legal compliance.
2.5 Marketing and Promotional Communications
Where permitted by applicable law and subject to any required consent, we may use your contact information to send:
New collection and product announcements.
Offers, promotions, and discount information.
Brand updates, newsletters, and relevant marketing communications.
Information about products or services that may interest you.
You may opt out of promotional emails by using the unsubscribe link included in the communication or contacting us directly.
For SMS, WhatsApp, telephone, or other promotional channels, you may use the opt-out mechanism provided or contact us using the details in Section 13.
Opting out of promotional communications will not prevent us from sending essential service communications relating to orders, payments, deliveries, security, or legal obligations.
2.6 Legal and Regulatory Compliance
We may process and retain information as necessary to:
Comply with applicable laws, regulations, tax requirements, and lawful directions.
Maintain business, accounting, transaction, and tax records.
Establish, exercise, or defend legal claims.
Respond to lawful requests from government authorities, courts, or regulatory bodies.
* Cookies and Similar Technologies
Our Website may use cookies, pixels, tags, software development kits, and similar technologies to support website functionality, analytics, advertising, and customer experience.
Cookies are small text files stored on your device by a website or browser.
3.1 Types of Cookies
Depending on the tools and features enabled on our Website, we may use:
| | | - |
| Type | Purpose |
|---|---|
| Essential cookies | Support shopping cart functionality, checkout, security, and core website operations. |
| Preference cookies | Remember selected preferences and settings. |
| Analytics cookies | Help us understand website traffic, visitor behaviour, and website performance. |
| Advertising cookies | Support advertising measurement, audience creation, and relevant advertising, where enabled and permitted. |
The specific cookies used may vary depending on Shopify's functionality, our installed apps, and the services integrated into the Website.
3.2 Managing Cookies
You may be able to manage or disable cookies through your browser settings and, where provided, our cookie preference or consent mechanism.
Please note that disabling certain essential cookies may affect the functionality of the Website, including shopping cart, checkout, and other features.
Where consent is legally required for non-essential cookies or similar technologies, we will seek consent through the applicable mechanism.
How We Share Your Information
We do not sell your personal information to third parties for their independent marketing purposes.
We may share personal information with trusted third parties where reasonably necessary to provide our services, fulfil orders, operate our Website, or comply with applicable law.
4.1 Shopify and Website Service Providers
Our online store is powered by Shopify.
Information relating to your use of the Website and purchases may be processed by Shopify and its relevant service providers to support online store functionality, checkout, order management, security, and other services.
Shopify's processing of personal information may also be governed by its own privacy policies and terms.
4.2 Payment Service Providers
We may share relevant information with payment gateways, banks, and other payment service providers to process prepaid transactions, verify payments, manage refunds, and prevent fraudulent activity.
We do not intend to store complete payment card information on our own systems. Payment information is handled by the relevant payment provider in accordance with its security and privacy practices.
4.3 Courier and Logistics Partners
We share relevant customer and order information with courier, logistics, and delivery partners to enable delivery and related services.
This may include your name, mobile number, shipping address, order reference, and other information reasonably required for delivery.
For COD orders, relevant information may also be shared to facilitate payment collection and delivery confirmation.
4.4 Marketing, Analytics and Social Media Platforms
Where applicable, we may use third-party services to understand website performance, measure marketing campaigns, and promote our products.
These services may include analytics providers, advertising platforms, and social media integrations.
Such providers may process technical identifiers, usage information, and other data according to their own privacy policies and the settings or consent choices applicable to the Website.
We will use these services in accordance with applicable law and any required consent.
4.5 Professional and Business Service Providers
We may share relevant information with professional advisers, accountants, auditors, legal advisers, technology providers, customer support providers, and other service providers who assist us in operating our business.
Such access will be limited to what is reasonably necessary for the services they provide, subject to applicable confidentiality and data-protection obligations.
4.6 Legal Requirements and Business Transfers
We may disclose personal information where required or permitted by law, including to:
Comply with a lawful request, court order, or regulatory requirement.
Protect the rights, property, safety, or security of Zātrā, our customers, or others.
Investigate suspected fraud, unlawful activity, or security incidents.
Facilitate a business restructuring, transfer, merger, or sale of all or part of our business, subject to applicable law and appropriate safeguards.
We do not authorize third-party service providers to use customer information for purposes unrelated to the services they provide to us, except where independently permitted by law.
International Processing and Data Transfers
Some service providers used by our Website may process or store personal information on servers located outside India.
For example, Shopify and other technology, payment, analytics, or communication providers may operate infrastructure in multiple countries.
Where personal information is transferred or processed outside India, we will take steps required under applicable law, including applicable restrictions, safeguards, and contractual requirements.
The countries in which information may be processed will depend on the service providers and integrations used by our Website.
For more information about a particular service provider's practices, please refer to its privacy policy.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, subject to applicable legal, regulatory, accounting, and business requirements.
Retention periods may depend on the type of information and the reason for processing.
For example:
Order, payment, invoice, and tax records may be retained for the periods required under applicable law.
Customer support and complaint records may be retained for as long as necessary to resolve issues and maintain appropriate business records.
Account information may be retained while your account remains active and for a reasonable period thereafter, subject to legal obligations.
Marketing information may be retained until you withdraw consent or opt out, subject to applicable law and necessary suppression records.
Technical logs and analytics information may be retained according to the settings and retention practices of the relevant service providers.
When personal information is no longer required, we will take reasonable steps to delete it, anonymize it, or otherwise dispose of it securely, subject to applicable legal requirements.
Where information must be retained to comply with law, resolve disputes, or establish or defend legal claims, we may retain the relevant information for the necessary period.
Data Security
We take reasonable technical, organizational, and administrative measures to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.
Depending on the service and information involved, safeguards may include:
Access controls and appropriate restrictions on access to personal information.
Use of reputable payment service providers for payment processing.
Security features provided by Shopify and other service providers.
Appropriate procedures for handling customer enquiries and business records.
Reasonable measures to identify and address security incidents.
We seek to work with service providers that maintain appropriate security measures for the services they provide.
However, no website, electronic transmission, or data-storage system can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted over the internet.
You should take reasonable precautions to protect your devices, account credentials, and personal information.
If you become aware of any suspected unauthorized use of your account or personal information in connection with our Website, please contact us promptly.
Where required by applicable law, we will take appropriate steps in response to a personal data breach, including any required notifications to affected individuals or competent authorities.
Your Privacy Rights and Choices
Subject to applicable law, you may have certain rights regarding your personal information.
These rights may include the following:
8.1 Right to Access Information
You may request information about the personal data we process about you, including relevant details regarding the purposes of processing and the categories of information involved, as provided under applicable law.
8.2 Correction and Updating
You may request correction or updating of personal information that is inaccurate, incomplete, or outdated.
You are encouraged to keep your contact and delivery information accurate when placing orders.
8.3 Erasure or Deletion
You may request deletion of personal information, subject to applicable law.
We may need to retain certain information where required by law or reasonably necessary for tax, accounting, transaction records, dispute resolution, fraud prevention, or other lawful purposes.
Where we cannot delete particular information, we will explain the applicable reason to the extent required by law.
8.4 Withdrawal of Consent
Where we process personal information based on your consent, you may withdraw that consent through the relevant mechanism or by contacting us.
Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
Please note that withdrawing consent may affect our ability to provide certain services or features where the information is necessary for that purpose.
8.5 Marketing Preferences
You may opt out of promotional emails by clicking the unsubscribe link in the email or contacting us directly.
You may also request that we stop sending promotional communications through other channels by using the relevant opt-out mechanism or contacting our customer support team.
We will process such requests in accordance with applicable law.
8.6 Exercising Your Rights
To submit a privacy request, please contact us at:
Email: hello\@thezatra.com
Please provide sufficient information for us to understand and verify your request. We may request additional information where reasonably necessary to verify your identity and protect your personal information from unauthorized disclosure.
We will respond to requests within the time periods required under applicable law.
Where a request cannot be fulfilled, we will communicate the reason to the extent required by law.
Children's Privacy
Our Website and products are intended primarily for adults and general consumers.
We do not knowingly solicit or intentionally collect personal information from children in circumstances where such collection is prohibited by applicable law.
Where applicable law requires verifiable parental or guardian consent for the processing of a child's personal data, we will follow the applicable requirements.
If you believe that a child has provided personal information to us in violation of applicable law, please contact us at hello\@thezatra.com.
We will review the matter and take appropriate steps in accordance with applicable law.
Third-Party Websites and Services
Our Website may contain links to third-party websites, applications, social media platforms, or services.
These may include payment providers, courier tracking pages, Instagram, Facebook, YouTube, Pinterest, and other external services.
When you access a third-party website or service, its own privacy policy and terms will apply.
We do not control the privacy practices, content, or security of third-party websites and services. We encourage you to review their privacy policies before providing personal information.
The inclusion of a link or integration does not mean that Zātrā endorses or assumes responsibility for the third party's independent privacy practices.
Marketing Communications and Customer Contact
We may contact you through the contact details you provide for purposes connected with your orders, customer support, service updates, and, where permitted, marketing.
11.1 Transactional and Service Communications
We may send order confirmations, payment notifications, shipping updates, delivery notifications, refund updates, and other communications necessary to fulfil your order or provide customer support.
These communications are not promotional in nature and may continue even if you opt out of marketing communications, to the extent permitted by law.
11.2 Promotional Communications
We will send promotional communications through channels where permitted by applicable law and subject to any required consent or preference.
You may opt out of promotional emails using the unsubscribe link or contact us at hello\@thezatra.com.
For promotional communications through telephone, SMS, or WhatsApp, you may use the available opt-out mechanism or contact us to communicate your preference.
We will process your opt-out request within the time required by applicable law and the relevant communication channel.
Changes to This Privacy Policy
We may update or modify this Privacy Policy from time to time to reflect changes in our business practices, Website features, service providers, technologies, or applicable laws.
Any revised Policy will be published on this page with an updated "Last Updated" date.
Where required by applicable law, we will provide notice of material changes or seek fresh consent before processing personal information in a materially different manner.
We encourage you to review this page periodically to remain informed about our privacy practices.
Contact Us and Grievance Redressal
If you have questions, concerns, complaints, or requests relating to this Privacy Policy or the processing of your personal information, you may contact us using the details below.
Zātrā – Privacy & Customer Support
Business: Zatra Mercantile
Email: hello\@thezatra.com
Website: https\://thezatra.com